Television Asia : Who's Who

Television Asia: "Voices

�We seem to hear about the negative impact of other media on TV every time new options emerge... but finally, new options do not replace old ones... only the basket of options, and therefore the tools available to marketers, grows.�
Vikram Raizada
Marketing Vice President
MTV Networks India

�[involvement in TV programme production] is asking agencies to go outside of what they know. There�s a big difference between making a 30-second television commercial and making a 30-minute programme. And TV production is expensive; costs exceed most advertising budgets.� Graham Kelly
Executive Creative Director
Saatchi & Saatchi Singapore

�We want a better fit for our brands with respect to programming. We don�t want to restrict ourselves to free commercial time.�
Neeraj Bhatia
General Manager, Marketing
JK Tyre (India)

�Clients are now far more flexible in their choice of creative partner.. our view to clients is simple � demand the best idea, wherever it comes from. Only through highly relevant, impactful TV solutions will both parties be successful.�
Greg Paull
Principal
R3 Asia Pacific

�My view on sponsorships is that there are too many of them... over the years, advertisers have started to believe that sponsorships are value-adds rather than seeing them adding value. If one was to ask a viewer �who are the sponsors of the show�, my guess is they wouldn�t know as there are too many of them on each show. This, I think, needs to change.�
Monica Tata
Senior Vice President (Ad Sales)
Star Movies, Star World, National Geographic Channe, Channel [V] (India)

�Brands which integrate with the story line are more likely to gain better recognition and acceptance... produc"